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The logo mark is the most essential part of a brand's identity, so it was important for me to do some deep-dive research on La'Berry before determining which image would look the best. I conducted this research by studying the business's current branding, their demographic, and the identity of their competition. Using my collected data, I was able to create a number of different logo ideas before deciding on the best one.

La'Berry Design Process

Original Logo:


My Remake


packaging design concept

La'Berry Frozen Yogurt Identity & Rebranding

 I created a hypothetical rebrand of La'Berry Frozen Yogurt Cafe, a popular fro-yo spot in Savannah, Georgia. The goal was to create a more modern and inviting identity that fit with La'Berry's eclectic family vibe. The new design stays true to the cafe's trademark colors and the dots within the heart show off a love for the different flavors and toppings.

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