La'Berry Frozen Yogurt Identity & Rebranding

With this project I created a hypothetical rebrand of La'Berry Frozen Yogurt Cafe, a popular fro-yo spot in Savannah, Georgia. Compared to its old branding, the new identity I created for La Berry is more inviting and better fits with La'Berry's vibrant and cheerful personality. Staying true to the cafe's trademark colors, the heart-shaped logo mark gives off the idea of delicious frozen yogurt that anyone can enjoy. 

La'Berry Design Process

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